Digital Marketing Foundations
With Brad Batesole
Liked by 226 users
Duration: 2h 9m
Skill level: Beginner
Released: 9/26/2025
Course details
Digital marketing has rapidly evolved into an intelligent, data-driven, and multimodal discipline powered by AI, predictive tools, and real-time personalization. In this course, instructor Brad Batesole explores foundational concepts like marketing funnels, buyer journeys, and campaign strategy—reimagined through the lens of today’s tools and trends. From crafting compelling content and selecting marketing channels to optimizing websites and running paid, email, and social campaigns, learn how to apply new frameworks to develop high-performing digital strategies. This course also examines essential analytics skills and emerging innovations like chatbots, predictive content, and conversational commerce. By the end, you’ll be prepared to design and continually improve a digital marketing approach that’s both effective and future ready.
Skills you’ll gain
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Meet the instructor
Learner reviews
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Paige L.
Paige L.
Freelance Content Writer + Culture Journalist | 11+ years | Entertainment, Internet culture, B2B + B2C, marketing agency, small business, digital
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Ajit Yadav
Ajit Yadav
Lean Six Sigma Consultant | Operational Excellence & Process Improvement | Kaizen, SOPs, Quality Systems | MSMEs & Manufacturing
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Achyuta kumar jena
Achyuta kumar jena
STUDENT AT TRIDENT ACADEMY OF CREATIVE TECHNOLOGY | FINANCE | TALLY |
Contents
What’s included
- Learn on the go Access on tablet and phone
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