Create conversions in Campaign Manager to help measure the impact of your ad campaign’s effectiveness and your return on ad spend (ROAS) on LinkedIn. Conversions are actions a potential or existing customer takes that are valuable to your business…

The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable features like tracking conversions, creating website retargeting audiences, and enabling in-depth reporting. If you haven’t set up your…

Streamline and simplify your campaign measurement and targeting by sharing your Insight Tag across multiple ad accounts. Using the same Insight Tag helps create consistency across your teams, since it allows different accounts access to features…

If you’re having issues implementing Website Actions, we recommend reviewing the following troubleshooting tips. No Website Actions are shown on your Website Actions page If you don’t have any actions on your Website Actions…

You can use Insight Tag conversions, also known as online conversions, to track conversions that happen on your website. For example, a member account clicks on an ad that leads to your website and then fills out a form for a demo request. Insight…

Tag permissions allow multiple ad accounts to use the same Insight Tag on campaigns for conversion tracking and website retargeting. If you’ve allowed multiple ad accounts to access your Insight Tag, you can:  To change an ad account’s shared…

LinkedIn is committed to protecting member privacy. As part of this commitment, we are taking renewed steps to enforce our Ads Agreement by disabling the Insight Tag on domains that may have Sensitive Data as defined in our Advertising Policies…

The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth reporting. With the Insight Tag, you can track conversions, retarget website visitors, and view Audience Insights on LinkedIn…

Website retargeting lets you retarget your website visitors with ad content on LinkedIn. By adding the LinkedIn Insight Tag to your website, you can match website visitors to member accounts on LinkedIn for further engagement. Subject to members’…

If your Insight Tag conversions aren’t showing as Active in Campaign Manager, try these troubleshooting tips. Confirm that your Insight Tag is active  Your Insight Tag data source must be active before your conversion can be active. To check…

The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable in-depth campaign reporting and unlock professional insights about your audiences. You can use the LinkedIn Insight Tag to track…

When you add enhanced matching to your website, you can send additional information with your Insight Tag data, such as an email address provided when a customer submits a form on your website. Enhanced matching helps us optimize your campaigns so…

You can install a site-wide or event-specific LinkedIn Insight Tag in Tealium Tag Management.  Add a site-wide Insight Tag To add a LinkedIn site-wide Insight Tag to Tealium Tag Management: Add an event-specific Insight Tag To add a LinkedIn…

You can send dynamic conversion values for event-specific conversions with your Insight Tag using dynamic parameters. Dynamic conversion values give you the flexibility to adapt your conversion value to changing business conditions and customer…

As your LinkedIn Insight Tag receives signals from your website, you can view the source status to help confirm that at least one of the domains under your Insight Tag is receiving signal. The source status indicates when the last signal was…

The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable features like in-depth campaign reporting and website retargeting. Install the Insight Tag on your site To install the Insight Tag on your…

Use the Signals Manager page in Campaign Manager to manage your campaign measurement by reviewing the data sources connected to your account, reviewing your conversions, connecting to third-party data sources using our source catalog, and getting a…

To use certain LinkedIn features like website audiences or Conversion Tracking, an Insight Tag needs to be incorporated as a component of your website's pages. To use a tag management partner to install and manage your Insight Tag, you'll need your…

By enabling enhanced conversion tracking on your LinkedIn Insight Tag, advertisers can use first-party cookies to better capture website audiences and conversions. When enhanced conversion tracking is enabled, LinkedIn automatically adds a…

Enabling first-party cookies on your Insight Tag allows you to more accurately measure your conversions. When first-party cookies are enabled on your Insight Tag, cookies are created from your website instead of LinkedIn or a third party. …

If your Insight Tag source status shows as Unverified, this means that we haven’t received signal from your Insight Tag. If you’re seeing Unverified as your source status:  If your tag is still not validating after 24 hours, please try these…

When you add enhanced matching code to your website, you can send additional information with your Insight Tag data, such as an email address provided when a customer submits a form on your website. Enhanced matching helps us optimize your campaigns…

Tag management systems allow you to deploy and manage multiple tracking tags implemented on your website without requiring software coding. You can add the LinkedIn Insight Tag to your tag management system to control all your tags and use features…

To add the LinkedIn Insight Tag to Ensighten Manage: Related tasks Sign in to your Ensighten account. Click Tags on the left. Click Add Tag near the top right. Search for LinkedIn in the search bar near the top right Click Configure on the thumbnail…

You can install a site-wide or event-specific LinkedIn Insight Tag in Adobe Experience Platform.  Add a site-wide Insight Tag To add a site-wide LinkedIn Insight Tag to Adobe Experience Platform:  Once you have installed the extension, you…

To use Google Tag Manager as your tag management system, you’ll need to add the LinkedIn Insight Tag 2.0. To add the LinkedIn Insight Tag 2.0 to Google Tag Manager: To move to the new LinkedIn Insight Tag 2.0 from the previous LinkedIn Insight Tag:&…

These are the most frequent issues encountered when implementing the LinkedIn Insight Tag with Floodlight and potential solutions. Note: In the case of Sandbox the insight tags try to set some local cookies on the domain they are loaded on. This…